Salvador Dalí (11th of May1904/ 23rd of January 1989 )

Salvador Dali-he is the century actor, he gave a lot thoughts in the art, new visions, which were useful for designers, painters and cinematographers. His name became famous during his life, because his talent was expandable: he painted amazing images, model in numerous art works, created some movies, wrote a lot of books, made some jewelries and produced awesome fragrances.

“P. Halsman: Dali, what is surrealism? Dali: Surrealism is myself” .As we know creator must to have inspiration. So Dali was inspired by his lovely women Gala. The real name of Gala was Yelena D’yakova during that time she was a wife of Dali’s friend –Paul Eluard. In order to compensate his fall he drew his portrait. Gala was everything for him, she was his friend, wife and business partner. He created new line of fragrance and suddenly the previous line vanished from the market, because the new Gala’s line was masterpiece. Dali said: “Drawing is the honesty of the art. There is no possibility of cheating. It is either good or bad.”

In 1933 Salvador Dali had his first one-man show in New York. One year later he visited the U.S. for the first time supported by a loan of US $500 from Pablo Picasso. To evade World War II, Dali chose the U.S.A. as his permanent residence in 1940. He had a series of spectacular exhibitions, among others a great retrospective at the Museum of Modern Art in New York.

Gala and Dali

Dali became the darling of the American High Society. Celebrities like Jack Warner or Helena Rubinstein gave him commissions for portraits. His art works became a popular trademark and besides painting he pursued other activities - jewelry and clothing designs for Coco Chanel or film making with Alfred Hitchcock.

More over during that time he created package of the famous brand Chupa-Chups .

In 1969 Dali was approached by Spanish confectioners Chupa-Chups to design a new logo, and the result became as instantly recognizable as his melting clocks. Dali incorporated the Chupa-Chups name into a brightly colored daisy shape. Always keenly aware of branding, Dali suggested that the logo be placed on top of the lolly instead of the side so that it could always be seen intact.

After World War 2, Dali slightly changed his 

style, his works were more Classics. Inspiration was the great classical masters of painting like Raphael, Velasquez or the French painter Ingres. Another source tells that Gala told him to change his style because that wasn’t serious at all. In any case she had right to do that because the main reasons for Dali's success was Gala herself. She constantly advised him on how to act and interact with the art community, especially while they were in America for most of the 1940's. “Have no fear of perfection - you'll never reach it.” said Dali.

Gala avec Cotelettes

The Persistence of Memory

 
Galatea of the spheres 
 

the_persistence_of_memory_1931